I've just come back from giving three talks to librarians in as many weeks: Burley, Idaho, Elko, Nevada, and Jefferson Parish, Louisiana. All were fascinating. I like librarians and library people. And although there are some regional differences, I think we have far more similarities. (Well, OK, Jefferson Parish, just outside of New Orleans, dealt with two hurricanes. That's kind of unique. I hope.) My talks to these groups have centered around three themes: * brain research. Science has learned a lot about how and why we think, how we learn to read, and why that's so important for humanity. * models for library development and market penetration. Some librarian pioneers from around the country (and beyond) have done some useful experiments that point the way for the rest of us. Those models and trends need to be shared -- they'll save us time and money. * combining all of these things into a new story that will work on building not just library use, but library suppor...