Years ago now, (2008) the international library corporation OCLC conducted a surprising study. They interviewed some 4,000 people to find out what they really felt about libraries. The issue was a weird contradiction. The use of the library was growing sharply over the past 25 years. Many patrons enthusiastically admitted “I love my library!” But at the same time, support for libraries — measured by the ability for the library to get on the ballot, or win the election when they did — was falling. The study, which was replicated 10 years later, surfaced all kinds of interesting and non-intuitive findings. Here’s the big one: library use, all by itself, simply doesn’t have much to do with support. That is, the folks who check out 40 books a week to feed the curious minds of their toddlers were no more likely to vote for a library mill levy than people who didn’t use the library at all. There was, however, a group of super supporters. They shared some characteristics that seemed important...