The Arizona Library Association invited me to be its keynote speaker for the 2013 conference. My topic was "Change That Matters." First, let me thank Tom Wilding, then-Chair of AzLA, for his early conversations with me, and his kind transportation (with his partner) from the airport to the conference site. Second, let me thank Rene Tanner, who not only escorted me to a local community theater production of the Music Man, but ran (with others) a truly awesome conference. My keynote focused on three things: 1. The organizational changes that rippled from Douglas County Libraries' RFID/self-check/automated materials handling to our adoption of "community reference" or "embedded librarianship" to a far more community-focused organization at all levels; 2. The business problems of ebooks (such as high-priced leases for commercial content just as new, cheaper, and far more interesting streams of content were emerging); and 3. Approaches to...