Click the title to read this. You have to admit, the minute you hear of it, you know it's inevitable.
Why not offer contextually sensitive, up-to-the-minute advertisements on your Kindle? In order to, um, enhance the reading experience?
After all, when you're reading a paper book, there's all that unused white space: the margin at the top. The margin at the right. Wasted! Just think how the reading experience could be improved by pulsating multi-colored links to whisk you away from Upton Sinclair's "the Jungle" to free coupons for McDonald's!
Yessirree, there's money in literature. I can hardly wait.