A self-published author recently forwarded this email to me. It's intriguing on several levels. From: "Amazon DTP" Sent: Thursday, December 30, 2010 12:47 PM Subject: Announcing Amazon’s Kindle Book Lending Program Dear Publisher, We are excited to announce Kindle book lending ( http://www.amazon.com/kindle-lending ). The Kindle Book Lending feature allows users to lend digital books they have purchased through the Kindle Store to their friends and family. Each book may be lent once for a duration of 14 days and will not be readable by the lender during the loan period. All DTP titles are enrolled in lending by default. For titles in the 35% royalty option, you may choose to opt out of lending by deselecting the checkbox under "Kindle Book Lending," in the "Rights and Pricing" section of the title upload/edit process. You may not choose to opt out a title if it is included in the lending program of another sales or distribution channel. For m...