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Tuesday, March 20, 2012

The Internet Bubble

So the problem, as detailed in The Filter Bubble - What the Internet is Hiding from You by Eli Pariser, is that Google "personalizes" your search results to the point where you get less and less of the real world, and more of the things you already know, like, and agree with. That's pleasant, of course.

An alternative is the intriguing search engine DuckDuckGo. Recently, it teamed up with the Linux Mint distribution to replace Google as the default search engine. You can read about that decision, and about some characteristics of the alternative engine, in this blog post. Some key features:

* no tracking, so more privacy
* no ads. Your search history isn't feeding sales.
* no "bubbling." That is, no matter who you are, or where you search, you get the same results.
* the ability to submit a search through the engine to other platforms -- Youtube, Flicker, etc., and even Google itself. Worth a look.

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